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10 Best Selling Items on Etsy That You Can Start Selling Today


Etsy has carved a niche for itself in the world of e-commerce, becoming a go-to platform for one-of-a-kind items. It’s a marketplace that connects talented artists, craftspeople, and collectors with buyers looking for unique, often handcrafted goods that you can’t find anywhere else. From hand-painted shoes to personalized jewellery and from vintage dresses to custom-made home décor, the diversity on Etsy is endless.

However, with the vast array of products available, you might wonder what truly stands out? What items are considered the ‘cream of the crop’ when it comes to sales and popularity? This is where the concept of the best selling items on Etsy comes into play. These are products that have resonated with a large number of customers, resulting in high sales volumes and often, excellent reviews.

In the forthcoming sections, we will dive into the details of these highly sought-after products, answering the pressing question – what are the best selling items on Etsy? We’ll not only identify these top-sellers but also explain why they’ve gained such a following. Whether you’re an aspiring Etsy seller seeking profitable ideas or a curious shopper looking for popular choices, this guide is just for you. So, let’s delve into the vibrant marketplace of Etsy and discover its top-selling treasures.

Table of Contents

Best Selling Items on Etsy

Best Selling Items on Etsy

Best Selling Items on Etsy

Handmade Jewelry

When it comes to the vast array of products on Etsy, handmade jewelry stands tall as one of the top sellers. There’s a stunning variety available, catering to every style and personal taste imaginable. Whether it’s delicate minimalist necklaces, ornate vintage earrings, personalized birthstone rings, or Boho-chic bracelets, you’re certain to find a piece that speaks to you. What’s more, Etsy offers a platform for incredibly talented jewelry artisans from all around the world, meaning that the range of materials and techniques employed is genuinely diverse.

But why exactly is handmade jewelry among the best selling items on Etsy? The key lies in the unique, one-of-a-kind nature of these pieces. When buying handmade jewelry on Etsy, customers know they’re getting something special, often crafted with love and exceptional skill. Each piece tells a story of the artisan’s creativity and craftsmanship, something that mass-produced jewelry often lacks.

Moreover, the ability to personalize jewelry – adding a monogram, choosing a specific stone, or even designing a piece from scratch – gives customers a way to express their individuality and makes the jewelry even more meaningful. This level of customization and personal connection has propelled handmade jewelry to its position as one of the top sellers on Etsy. It is a perfect testament to the uniqueness and originality that Etsy stands for.

Personalized Gifts

Best Selling Items on Etsy

Second on our list of the best selling items on Etsy are personalized gifts. From customized portraits and name-engraved cutting boards to monogrammed towels and custom-made storybooks, the range of personalization options available on Etsy is unparalleled. Etsy allows you to make each gift unique and meaningful, irrespective of the occasion. Whether you’re celebrating a birthday, anniversary, wedding, or just want to show appreciation, Etsy has got you covered.

But how do personalized gifts make up some of the best selling items on Etsy? The reason is twofold. Firstly, a personalized gift shows the recipient that thought and care have gone into the gift, making them feel valued and special. It’s a token of affection that carries the unique imprint of their identity, an attribute that off-the-shelf gifts often lack.

Secondly, Etsy’s global network of artisans provides an enormous variety of styles, mediums, and techniques, meaning that you can find the perfect personalized gift for anyone and any occasion. It’s this combination of uniqueness and vast selection that makes personalized gifts some of the best selling items on Etsy. Whether you want to touch someone’s heart or bring a smile to their face, Etsy’s range of personalized gifts has the perfect answer.

Vintage Clothing

Best Selling Items on Etsy

Next on our list of best selling items on Etsy is vintage clothing. Vintage clothing on Etsy comes in a wide array of styles, sizes, and eras, providing something for everyone who appreciates a touch of nostalgia and a unique fashion statement. You can find everything from 1920s flapper dresses to 1980s graphic tees, 1960s bell-bottom jeans to classic 1950s cocktail dresses, and much more. It’s like stepping into a time machine, only in the form of your wardrobe.

But why is vintage clothing so popular, and why does it feature so prominently among the best selling items on Etsy? Vintage clothing offers a unique aesthetic appeal that’s difficult to replicate with modern, off-the-rack clothing. Each piece has its own history and character, which adds a sense of charm and individuality to the wearer’s style.

Furthermore, in a world increasingly aware of sustainable fashion choices, buying vintage is an eco-friendly option. It promotes reuse and recycling, which aligns with the principles of many modern consumers.

On Etsy, vintage clothing sellers often curate their collections with great care, providing detailed descriptions about the era, condition, and unique features of each item. This high level of curation and attention to detail, along with the unique styles and sustainable aspect of vintage clothing, largely contribute to its status as one of the best selling items on Etsy. It’s a fashion treasure trove waiting to be explored.

Art Prints


Best Selling Items on Etsy

Another crowd favorite and one of the best selling items on Etsy are art prints. Etsy provides a platform for artists of every style and discipline to sell their work, resulting in an incredibly diverse selection. You’ll find everything from abstract expressionist pieces to detailed botanical prints, quirky illustrations to serene landscapes, digital designs to traditional watercolors, and much more.

Art prints on Etsy cater to a variety of tastes and interior design styles. They offer an easy and affordable way for customers to enhance their surroundings, be it their home, office, or even a digital space.

So, why are art prints included among the best selling items on Etsy? Art prints make original artwork accessible and affordable to a broad audience. Original pieces of art can be expensive and out of reach for many, but prints offer a cost-effective alternative that still allows people to enjoy and appreciate creativity and talent.

Moreover, buying art prints supports independent artists directly, which is a key value for many Etsy customers. Artists can share their work with a global audience, and buyers can find unique pieces that resonate with them personally.

Therefore, it’s no surprise that art prints feature prominently among the best selling items on Etsy. They showcase a diversity of talent and creativity and provide a way for people to enrich their spaces with beautiful art, all while supporting the independent artist community.

Home Decor

Best Selling Items on Etsy

Home decor is another category that has gained significant popularity on Etsy, making it one of the best selling items on the platform. Etsy’s home decor section is a paradise for those looking to add a unique touch to their living spaces. The platform offers an array of products under this category – from handmade candles, stylish throw pillows, unique wall clocks, and rustic wooden furniture to elegant macrame wall hangings, cozy chunky knit blankets, and custom-made signs.

What adds to the charm of Etsy’s home decor is the ability to find items that align with various interior design styles, be it modern, farmhouse, boho-chic, mid-century modern, or vintage. Each item carries the mark of personal craftsmanship that is sure to add a unique flair to any room.

Home decor holds a special place among the best selling items on Etsy due to several reasons. Firstly, the items are usually unique or customizable, allowing customers to reflect their personal style in their spaces. This is a step beyond what is typically available in mainstream home decor stores.

Secondly, many of these items are made from sustainable or reclaimed materials, making them an eco-friendly choice. This is particularly appealing to the modern consumer who is increasingly conscious about making responsible purchases.

In essence, Etsy’s home decor category provides an eclectic mix of unique, handcrafted, and often sustainable items. These factors contribute to its status as one of the best selling items on Etsy. Whether you’re looking to revamp a room or find that perfect statement piece, Etsy’s home decor section is sure to inspire.

Craft Supplies

Best Selling Items on Etsy

Among the diverse range of items available on Etsy, craft supplies also feature prominently as some of the best selling items. Etsy serves as a treasure trove for crafters, hobbyists, and DIY enthusiasts, offering an extensive array of craft materials and tools. This includes everything from unique fabrics, knitting and crochet yarns, and embroidery kits, to special beads, jewelry-making components, and papercraft supplies. In addition, there’s an abundant supply of crafting tools like specialty scissors, custom-made stamps, and unique stencils.

The reason for craft supplies’ recognition as best selling items on Etsy can be attributed to the platform’s user base itself. Etsy is well-known for attracting a creative crowd – people who appreciate handmade and one-of-a-kind items. This naturally extends to those who love making things themselves. The craft supplies available on Etsy often are unique or hard to find, making them highly sought after by crafting enthusiasts.

Furthermore, by purchasing craft supplies on Etsy, customers support small businesses and independent suppliers, an appealing factor for many buyers. Given these factors, it’s no surprise that craft supplies have earned a spot among the best selling items on Etsy. Whether you’re starting a new DIY project or stocking up on supplies for an established hobby, Etsy’s craft supplies have got you covered.

Skincare Products

Best Selling Items on Etsy

Skincare products have rapidly emerged as some of the best selling items on Etsy, especially those labeled as natural, organic, or handmade. The platform offers a wide range of skincare items that cater to different needs and preferences. From organic face serums, handmade soaps, and natural body butters to lip balms, scrubs, and eco-friendly skincare kits, the variety is immense.

Particularly popular are natural and organic options. With an increasing emphasis on health, wellness, and sustainable living, consumers are more conscious of what they put on their skin. They prefer products free from harmful chemicals and synthetics, which is where Etsy’s skincare sellers come in. Many of them use high-quality, natural, and often organic ingredients, creating products that are gentle, effective, and environmentally friendly.

So, why are skincare products among the best selling items on Etsy? The reason is the combination of quality, uniqueness, and the ethos of the platform itself. Buyers value the personal touch, care, and transparency that come with handmade skincare products on Etsy. They appreciate knowing the ingredients and processes involved, which isn’t always possible with commercial brands.

Moreover, purchasing from Etsy allows buyers to support small businesses and independent creators, aligning with the growing trend towards conscious consumerism. This makes skincare products not just a popular choice, but one of the best selling items on Etsy. So, whether you’re after a natural solution for your skin concerns or seeking to adopt a more eco-friendly skincare routine, Etsy’s skincare range has plenty to offer.

Digital Downloads

Best Selling Items on Etsy

Another category that has rapidly grown in popularity on Etsy is digital downloads. With the rise of the digital age, there’s an increasing demand for products that can be downloaded instantly, which makes them a hit on Etsy. Digital products on Etsy encompass a wide range of items such as printable wall art, digital planners, e-books, music, photography, graphic designs, fonts, website templates, sewing patterns, and more.

The major advantage of digital downloads is their immediacy. Customers can purchase and access the products instantly, without any shipping fees or waiting times. This convenience makes digital downloads particularly appealing.

Moreover, digital downloads are often reusable. For example, a digital planner can be printed multiple times, a graphic design can be used in multiple projects, or a sewing pattern can be reused for different garments. This provides excellent value for the customer.

For these reasons, digital downloads have become part of the best selling items on Etsy. The range of digital products available caters to a wide variety of interests and needs, and the convenience and value they offer make them a popular choice among Etsy customers. Whether you’re looking for a last-minute gift, need a quick solution for your creative project, or just love the convenience of digital products, Etsy’s digital downloads have you covered.

Sustainable Products

Best Selling Items on Etsy

As more consumers become conscious of their environmental footprint, sustainable products have seen a surge in popularity, marking them as some of the best selling items on Etsy. Etsy provides a broad selection of eco-friendly options that cater to this growing demand. This includes items like reusable shopping bags, beeswax food wraps, bamboo toothbrushes, refillable beauty products, upcycled clothing, and even sustainably sourced jewelry.

Sustainable products on Etsy aren’t limited to a single category but span across many, including home and living, fashion, beauty, and more. This extensive range of products allows consumers to make eco-conscious choices in different aspects of their lives.

Why are sustainable products considered among the best selling items on Etsy? The rise in popularity of these items can be attributed to a broader global trend towards sustainability. As people become more aware of the environmental impact of their purchasing decisions, many are choosing to support businesses that prioritize sustainability.

In addition to being eco-friendly, these products often come with the added benefits of being handmade and unique. This makes them not just sustainable, but also personal and special. Combined with Etsy’s reputation as a platform for unique, artisanal items, it’s easy to see why sustainable products are among the best selling items on Etsy. They allow consumers to express their individuality, all while making purchases that align with their values.

Toys and Games

The final category on our list of best selling items on Etsy is toys and games. Etsy is a goldmine for unique, handmade, and vintage toys and games that cater to a wide range of age groups and interests. The selection includes hand-knitted stuffed animals, artisanal wooden toys, personalized puzzles, handmade board games, vintage video games, and much more.

The range of items available under this category caters to different ages, from soft plushies suitable for infants to complex board games for adults. Etsy’s selection often stands out for its creativity, quality, and the personal touch each item carries, making them a perfect choice for special gifts or memorable keepsakes.

Toys and games have been classified as some of the best selling items on Etsy, given their universal appeal and the unique variety that Etsy offers. Consumers often turn to Etsy for toys and games that are different from what’s typically found in mainstream stores, be it something handmade, personalized, or a nostalgic throwback to their childhood.

Furthermore, many toys and games on Etsy are made from sustainable materials, which aligns with the increasing consumer preference for eco-friendly products. This combination of uniqueness, quality, personal touch, and eco-friendliness have made toys and games one of the best selling items on Etsy, ensuring there’s something for everyone, no matter their age or interest.


In conclusion, the range of best selling items on Etsy is as diverse as the platform’s user base. We’ve taken a tour through ten of the most popular categories: handmade jewelry, personalized gifts, vintage clothing, art prints, home decor, craft supplies, skincare products, digital downloads, sustainable products, and toys and games.

Each of these categories offers a unique appeal, catering to different interests, needs, and consumer trends. From the intricacies of handmade jewelry and the charm of vintage clothing to the convenience of digital downloads and the environmental consciousness of sustainable products, each category has its own compelling story.

It’s important to remember that the success of these best selling items on Etsy is not only due to the products themselves but also to the community of creators who infuse their passion, creativity, and craft into every item. This spirit of entrepreneurship combined with a platform that values uniqueness and craftsmanship makes Etsy a thriving marketplace.

So, whether you’re already an Etsy seller looking to expand your product line, or you’re contemplating starting a new venture, consider these categories. They represent the best selling items on Etsy, but they’re also more than that – they’re a testament to the power of creativity, craftsmanship, and the human touch in an increasingly digital world.

Start selling today, and become part of the vibrant, global community that is Etsy. You never know – your product might just become the next best seller.

Frequently Asked Questions

1. What is the most popular item sold on Etsy?

Determining the single most popular item on Etsy can be challenging as it varies over time and depends on trends, seasons, and customer preferences. Categories like handmade jewelry, personalized gifts, and digital downloads are often among the top sellers.


2. What sells fast on Etsy?

Items that typically sell fast on Etsy include unique and personalized products, trending items, seasonal goods, and digital downloads. These cater to specific customer needs or align with current consumer trends, leading to quicker sales.

3. What is trending on Etsy in 2023?

I'm unable to provide real-time data as my knowledge was last updated in September 2021. To find out what is trending on Etsy in 2023, I recommend checking Etsy's official blog, social media channels, or specialized tools that analyze Etsy's market trends.

4. What are good things to make and sell on Etsy?

Good things to make and sell on Etsy often align with your own skills, interests, and the current market demand. Items that usually perform well include:

  • Handmade crafts such as jewelry, candles, and soap.
  • Personalized items like custom portraits or engraved gifts.
  • Unique vintage finds.
  • Digital products such as printables and design templates.
  • Eco-friendly and sustainable goods.

5. What items Cannot be sold on Etsy?

Etsy prohibits the sale of certain items, including but not limited to: alcohol, tobacco, drugs, drug paraphernalia, medicines, certain animal products, hazardous materials, hate items, violent items, and items that infringe upon intellectual property rights. For a complete list, refer to Etsy's Prohibited Items Policy.


6. What can I sell on Etsy as a beginner?

As a beginner, it's a good idea to start with a product you are passionate about and can produce consistently. This could be anything from handmade crafts, vintage items (at least 20 years old), or crafting supplies. Additionally, digital products like printable art or planners can be a good starting point, as they require less upfront investment and can be sold multiple times. Just ensure your product aligns with Etsy's selling guidelines.


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